Nytimes newsletters how to#

Readers opened more than 3.6 billion newsletter emails from the publisher in 2020, a 150% increase over 2019. The average open rate is “significantly higher than when we launched” in 2020, according to Jordan Cohen, executive director of communications at the Times, and the “vast majority” of opens for The Morning occur within the first three hours of it being sent, due to the West Coast time zone, noted Pasick. The Times also would not say how many people subscribe to The Morning newsletter, which is the publisher’s largest newsletter. A digital subscription to the Times currently costs $8 a month for the first year, before going up to $17 a month. The Times would not share how many subscribers have been converted from the newsletter.

Nytimes newsletters how to#

However, the strategy for converting The Morning’s subscribers to Times subscribers “is still in progress, and we are continuing to learn how to optimize that dynamic,” he said.

Subscribing to a newsletter is a healthy habit that can bear fruits down the line,” said Pasick. (George Saunders, Roxane Gay and others are writing newsletters as well, though not serializing fiction.“Newsletters are a great way to grow a subscription business. At the time, over 15 new and existing News and Opinion newsletters only available to subscribers launched to, as Alex Hardiman, chief product officer of the New York Times Company, put it, “ even more differential value to the subscriber experience.” Heti also joins a growing list of lauded writers to serialize creative work via newsletter this decade: Salman Rushdie and Chuck Palahniuk are both serializing fiction via Substack after being courted by the platform. Heti’s newsletter is part of The New York Times’s subscriber-only newsletter initiative, which was announced last August. a little uneasy-feeling.” But more basically, when The New York Times asked Heti for a work to serialize, she found the choice obvious as her project was already serialized via the alphabet.

“I always enjoy working with writing that I didn’t initially intend to be read,” said Heti, “because writing that is written without an audience in mind has a kind of freshness, an honesty or purity an unselfconsciousness.” This directness matches the feeling of sending writing straight to readers’ inboxes: when Heti participated in Miranda July’s email project We Think Alone in 2013, she found it “sort of scary, intimate, and exciting. “If I had, say, written I hate him a hundred times over the past ten years, perhaps I would learn that I was a person who hated him (whoever he was), and that no amount of living would change that.” Heti approached her investigation in a characteristically inventive, Oulipian way: she imported her diaries into Excel, sorted the sentences in alphabetical order, and searched for patterns and repetitions. To fill the void, she combed through the past decade of her typed journals to see whether she’d changed since she’d started writing them: wondering not how should a person be but how a person is. After Heti finished writing her breakout work How Should A Person Be? around 2010, she was “left with that great emptiness that follows the completion of a years-long project,” she told me via email. The project itself has been a decade in the making. Her latest: just preempting the release of her latest novel, Pure Colour, Sheila Heti is publishing an autofictional, alphabetical newsletter at The New York Times for their subscribers. The coin flips in Motherhood, the crowd-sourcing of Women in Clothes, the 2008 blog she ran about people’s Obama- and Clinton-related dreams: Sheila Heti is a master of the good conceit.